Research-informed education and practical guidance in navigating marketing, technology, and professional communication
I’m Megi Gogua, a researcher, educator and consultant. My qualifications include BBA, MSc (Economics), and PhD Candidate (Economics & Management).
I help professionals and organisations develop practical capabilities in marketing, marketing technology, Business Communications and professional English.
My work connects academic research with practical marketing questions, structured learning and clear communication.
Research, teaching and practice
My experience includes teaching marketing as an Assistant Professor, developing university course materials, supervising student research and advising businesses.
My research focuses on personalisation, customer experience and the role of AI in marketing.
Find the right support
For individuals
Develop your marketing knowledge, explore a MarTech career direction, practise professional English or receive guidance on your research.
For organisations
Plan training, lectures, workshops or consulting around the needs of your team, students or organisation.
Let’s discuss your goals
Tell me what you would like to learn, explore or develop.
During a free 20-minute online introductory consultation, we can discuss your needs and whether one of my services is a suitable next step.
Prefer to write? Email me.
Learning and guidance for individuals
Marketing and MarTech learning
Build your understanding of marketing concepts and the technologies used in marketing practice. Individual and small-group sessions can focus on topics such as digital marketing, analytics, consumer behaviour and personalisation.
English for Marketers
Practise the English you use in marketing: explaining ideas, discussing campaigns, presenting recommendations and communicating with clients or colleagues.
Sessions combine marketing vocabulary with professional scenarios and individual feedback.
MarTech career consultations
Explore career directions, the skills different roles require and how your existing experience relates to your next steps.
A consultation provides space to discuss your questions and identify priorities for further learning.
Research guidance and mentoring
Receive support with choosing a research topic, structuring a literature review, identifying sources and planning your work.
The focus is on developing your ability to conduct and communicate your own research.
Training and consulting for organisations
Education designed around your audience
I develop and deliver marketing and English for Marketers courses, lectures and workshops for companies and educational institutions.
We begin with your audience, their existing knowledge and the capabilities you want to develop. These guide the content, activities and delivery format.
Marketing and MarTech consulting
Receive a structured review of a marketing question, strategy or use of technology.
Areas of work include marketing communications, customer touchpoints, personalisation and opportunities to develop your marketing capabilities. The scope and deliverables are agreed around your organisation’s needs.
A practical, thoughtful approach
We start by clarifying your question and the context behind it.
From there, we agree on a suitable format and focus. Depending on your needs, this may involve guided learning, professional communication practice, research mentoring or a defined consulting project.
Throughout our work, I aim to make complex ideas understandable while preserving the detail that matters.
Let’s discuss your goals
Tell me what you would like to learn, explore or develop.
During a free 20-minute online introductory consultation, we can discuss your needs and whether one of my services is a suitable next step.
Prefer to write? Email me.
Feedback from teaching
Explore the resources
Open MarTech lectures
Watch recorded lectures exploring marketing technology, AI, personalisation and related topics.
Free English exercises for marketers
Practise marketing vocabulary and communication through exercises connected to MarTech topics.
Articles on marketing and academic learning
Read explanations, teaching reflections and articles connecting marketing, technology and education.