Education & Experience
I’ve always been curious about life and interested in business since I was 7 years old (my parents, war refugees, opened the family business as they were building their life from scratch).
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These circumstances defined my further interest in business studies, and I’ve been studying business in English for more than 12 years ever since.
Since 2011, I have studied in various programmes and completed my Bachelor's program in Business Administration (BBA), Master’s degree (MSc) in Economics, and Ph.D. (Doctoral) Programme in Economics and Management (currently working on completing my PhD dissertation). In January 2024, I completed the Oxford Artificial Intelligence Programme (by Saïd Business School).
I have over 12 years of experience in university education and work (700+ students, 2500+ tutoring sessions, 30+ supervised student projects, 4 University courses developed, 2 funded grants, 10+ publications (incl. WoS, SCOPUS), 15+ conferences (incl. EMAC, AIB, EIBA)). In addition to academic development, I consult business representatives and teach in academic, corporate, and individual formats (topics on Fundamental Marketing, Marketing Analytics, Marketing Communications, Technology-mediated marketing (personalisation, AI), and Consumer Behaviour).
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I have supervised more than 30 students' final course projects at the Bachelor level and 4 students' corporate projects at the Master's level (for ex. Armani Beauty, P&G, Urban Decay, L’Oreal).
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The average evaluation of my teaching by the anonymous student survey is more than 4.5 out of 5.0.
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The first time I acted as a tutor was in 2013, and during these 10 years, I had more than 2500 tutoring sessions, both online and offline, in Business English and marketing.
My primary research and managerial focus that I am passionate about is how AI is interlinked with marketing, including the influence of AI development on consumer behaviour, the ethical consequences of such development, and its overall impact on the economies of different types of markets.
In addition to my academic career, I worked as a marketing manager and later acted as the owner of our family business of 20 years. Moreover, I consulted startup managers and marketers on specific marketing issues.
In July 2023, I decided to offer my professional services online.
Education
November 2023 - January 2024
Saïd Business School
Oxford University
Oxford Artificial Intelligence Programme
Topics covered:
AI's history, functionality, capabilities, and ethical considerations
September 2021 - February 2022
Google Career Certificates
Google Data Analytics Professional Certificate
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8 courses on Data Analysis, Data Visualisation, R, SQL, Spreadsheet
August 2018 - July 2021
Graduate School of Management
St Petersburg State University
PhD (Doctoral) Program in Management (in English)
PhD Candidate
PhD thesis topic (in progress): Management of positive and negative outcomes of personalization along the stages of customer experience journey
September 2020 - January 2021
Graduate School of Management
St Petersburg State University
Artificial Intelligence
Certificate, advanced training (432 ac.h.)
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Topics: AI development, Neural networks, Teaching methodology
June 2020 - July 2020
Moscow State Pedagogical University
Toolkit of lecturer-practitioner in business-school
Certificate
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Topics: course formats and specific approaches determination, audience evaluation and communication, planning, and use of online tools for learning enhancing
September 2016 - July 2018
Faculty Of Economics
St Petersburg University
Master of Economics (MSc)
(programme in partnership with the World Trade Organisation (WTO))
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Master’s thesis topic: Application of the Finnish companies’ experience to the digital economy development in Russia: opportunities and barriers (the case of the forestry industry)
September 2012 - December 2015
Mikkeli University of Applied Sciences
currently South-Eastern Finland University of Applied Sciences
Bachelor of Business Administration (BBA)
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Bachelor’s thesis topic: Social Media Marketing Plan for internet-based trading platform
Work Experience
July 2023 - Current
Consultant in Education & MarTech
MegiGogua.ge
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Group and individual tutoring in marketing and related subjects
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The primary work focus is on Academic & Corporate Education, Scientific Supervision & Mentoring, and consultations and project-based marketing-oriented services for businesses
June 2020 - July 2023
Assistant Professor, Marketing Department
Graduate School of Management, St Petersburg State University
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Taught as a solo lecturer at the courses: Marketing (avg. 200+ students), Marketing Communications (avg. 50+ students), Marketing Analytics (avg. 40+ students), Consumer Behaviour (avg. 50+ students), and Research Seminar (avg. 30+ students), Bachelor and Master levels, in English and in Russian
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Supervised more than 30 students' final course projects at the Bachelor level
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Supervised 4 students' corporate projects at the Masters's level
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Developed courses and course materials based on recent trends and methodologies
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Completed a multitude of administrative tasks
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Published papers and collected data within the scientific grant
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Organized 3 round tables for academics and practitioners
June 2019 - June 2020
Junior researcher, Marketing department
Graduate School of Management, St Petersburg State University
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Worked on the theoretical development and data collection (surveys, interviews) within the grant
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Developed papers and consulting reports with the team
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Organized research seminars and round tables for the results’ presentation
January 2020 - January 2021
Managing director, owner
OOO Azimut​
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Small organization (5 employees, family business), management of logistics and storage of beverages and other products; sales in B2B segment with 50+ customers
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Control over the products (500+ positions) and clients
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Communications with stakeholders
January 2017 - September 2018
The main coordinator of the International Summer School
Faculty of Economics, World Economy Department, St Petersburg State University
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SMM activities for program development and awareness increase through targeted ads and promotions on Facebook
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Communication with the partner business schools (in France, in Switzerland)
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Program timetable development, support to the participants upon arrival and stay in St Petersburg
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Free time activities organization (museums, company visits, etc.)
January 2016 - September 2018
Business-Analyst
OOO Ellada, B2B, logistics company
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Comparative analysis of direct and indirect competitors
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Presentations and project fulfillment
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Communication with the foreign clients
February 2015 - September 2015
Marketing Assistant
MHG Systems Oy
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Research of the UK and Finnish markets in terms of manufacture and biomasses
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Creation of the databases of the potential clients of the UK in the sectors of manufacturing and biomaterial
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Activities in the CRM systems and client databases
