The MarTech Guide:
Finding your way in the world of MarTech
This guide is dedicated to the many routes you can follow if you decide to enter the world of MarTech.
According to the definition, “MarTech applies to major initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives”.
(Brinker Scott, "Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative", Wiley; 1st edition (March 4, 2016))
If you ask me, this field is beyond fascinating, so I am happy to share my experience and knowledge from my 12 years in MarTech with you.
About the Guide
MORE DETAILS ABOUT THE MARTECH GUIDE
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this guide is focused on the B2C in commercial settings,
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the list of routes in this guide is not exhaustive, but rather simplified for the sake of clarity,
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this guide is written for those
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who would like to begin their career in MarTech,
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who are considering moving to another career path within MarTech and need to learn about required skills and examples of tasks,
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who are unsure where to study and acquire the skills needed for success;
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this guide is more suitable for reading online as it contains links to other online sources,
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if any link appears to be broken, please send me an e-mail – megi@megigogua.ge
Please note that this product is non-refundable due to its nature.
If you have questions about the content and wish to clarify before the purchase, please send me an e-mail – megi@megigogua.ge
Thank you very much for purchasing this guide and for your support! With it, I will be able to further help people succeed in the field, develop independent educational projects, and teach those who have no access to education.
Please do not redistribute, share, or resell this digital product to other people. :)
The MarTech Guide Price - $10
The MarTech Guide Content
Introduction: How was this guide created?
Part 1. What is MarTech?
General Definition
Current Trends
Part 2. MarTech Routes
Marketing Management
Job title examples
Examples of tasks
Marketing concepts
Skills & Tools
Marketing Communications
Job title examples
Examples of tasks
Marketing concepts
Skills & Tools
Digital Marketing
Job title examples
Examples of tasks
Marketing concepts
Skills & Tools
Social Media Marketing
Job title examples
Examples of tasks
Marketing concepts
Skills & Tools
E-commerce
Job title examples
Examples of tasks
Marketing concepts
Skills & Tools
UX/UI Design
Job title examples
Examples of tasks
Marketing concepts
Skills & Tools
Search Engine Optimisation (SEO)
Job title examples
Examples of tasks
Marketing concepts
Skills & Tools
Marketing Analytics
Job title examples
Examples of tasks
Marketing concepts
Skills & Tools
Part 3. MarTech and…
Artificial Intelligence (AI)
Ethics
Part 4. Where can you learn MarTech?
Universities (Offline Degree)
Universities (Online Degree)
Short Programmes (Online And Offline)
Courses Focused On Practical Skills
Individually Tailored Courses
Individual Tutoring
Free Resources
Examples Of Trustworthy (Paid) Online Courses (Coursera)
Part 5. Where can you find a job in MarTech
Conclusions
Your Feedback
Bibliography / Links