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The Academic & MarTech Blog
All you need to know in Academic Education and MarTech (Marketing and Technologies)


“Uncanny Valley”: Definition and Marketing Applications
Hi there! It’s Megi. Now, let’s imagine - you sit in a bank waiting room, and a lovely little non-human-like robot comes your way and...
Megi Gogua
Oct 17, 20235 min read
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How technologies communicate with us - Natural Language Processing (NLP) (Case:Detroit Become Human)
Hi there! It’s Megi. Today I will address one of my favourite examples when discussing future perspectives of Artificial Intelligence in...
Megi Gogua
Oct 13, 20235 min read
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Advice on how to benefit from your business degree program
It is sometimes unclear, what you need to do, especially when you are a first-year student. Especially when you decide to study in the...
Megi Gogua
Jul 19, 20233 min read
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Current marketing trends
Hi there! It's Megi. In this video, I describe the benefits of attending the conferences (by Touch Platform and DataCamp) and the...
Megi Gogua
Jul 16, 20231 min read
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First party data for marketing
Hi there! It's Megi. As we need data to provide personalized marketing for the customers, and with the increasing control over customers’...
Megi Gogua
Jul 16, 20231 min read
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