First party data for marketing

Hi there! It's Megi.

As we need data to provide personalized marketing for the customers, and with the increasing control over customers’ personal data flows, retailers, in particular, turn to first-party data collection. Let’s get a basic understanding of the term and the concept of first party data for marketing.

First-party data is information customers have consented to provide, like an email address or phone number that your business directly collects and owns. Google Ads Website

Examples of the first-party data provided by the customers:

• Name

• Phone Number

• Location

• Email

• Location of the preferred pick-up points
  

All thoughts and comments are highly appreciated!