OPEN LECTURE: MarTech & Marketing Analytics
- Megi Gogua
- Jun 20
- 3 min read
Introduction
Hello everyone!
I’m really happy to welcome you to my Online Open MarTech lecture.
My name is Megi, I have taught and studied MarTech for many years already, and with this series of Online Open Lectures, I would like to share with you what I know so far.
This series of lectures will contain all the topics related to MarTech, from broad approaches to certain examples and cases.
These lectures are for those who consider MarTech to be the topic, field, or direction of their career development. Also, these videos are for those who already have marketing experience but want to see a broader horizon and more examples of the application of technologies in marketing. Those who generally wish to learn something new can also benefit from these recordings of Online Open Lectures.
I really hope that this initiative of mine will be useful for you and helpful because I would love to share with you everything I know and invite you to this wonderful journey of finding something new, something interesting. If you ask me, this field of MarTech is incredibly fascinating and useful, and I’m happy to be able to guide you through it.
MarTech became a fundamental segment of Marketing Analytics - today, we will discuss this important aspect.
Introduction of me as a lecturer
Before we get to the lecture, I would like to introduce myself with this slide.
Full information about my Education and Experience is available here:
Analytics VS Marketing Analytics
Analytics – a process in which a computer examines information using mathematical methods in order to find useful patterns. [1]
Marketing Analytics – the study of data to evaluate the performance of marketing activities [2]
Marketing Analytics: General Mechanism [2]
Past Insights | Present Marketing Performance Analytics | Future Forecasting |
· What campaign elements generated the most revenue last quarter? · How did the social media campaign A perform against the direct mail campaign B? · How many leads did we generate from this webinar series versus that podcast season? | · How are customers engaging with us? · Are we using real-time analytics to deliver the best offers to customers? · Which channels do our most profitable customers prefer? · Who is talking about us and where? | · How can short-term wins be moulded into loyalty? · How will adding more sales representatives in underperforming regions affect revenue? · Which cities should we target next? |
MarTech for Marketing Analytics
MarTech for Marketing Analytics Google Analytics
Tableau
Embedded Marketing Analytics Tools
Social Network Platforms (ex. Meta (Instagram, Facebook))
Google (ex. YouTube)
Website Constructor Analytical Tool (ex. Wix)
We will discuss other aspects in one of the future posts!
I hope it was useful! Do not hesitate to share this article with anyone you consider to be interested in this topic.
If you wish to learn more, you can follow the links:
Explore the MarTech field
Learn about MarTech: Attend my Open Online MarTech Lectures
Talk about MarTech: Participate in the “MarTalks” – my open speaking/discussion club
Practice for your MarTech communications: Complete my Free English Exercises for Marketers
Excel in your MarTech career
Learn about your MarTech career possibilities:
Explore the specificities of the developing MarTech field by going through my guide – The MarTech Guide
Ask me directly – register for a consultation with me to learn about the MarTech career trajectories, required skills and examples of the tasks
Improve your English for marketing purposes
Register for the Individual consultation or lessons based on your request (ex. presentation rehearsal, preparation for negotiations, MarTech terms and vocabulary enrichment)
Register to develop your individual learning programme for a chosen career path in MarTech
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Sources:
[1] Definition of Social Media Marketing from the Cambridge Business English Dictionary
[2] Social Media Marketing, Tracy L., Michael R. Solomon, SAGE Publications, 2015
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