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OPEN LECTURE: MarTech & Social Media Marketing

  • Writer: Megi Gogua
    Megi Gogua
  • 3 days ago
  • 3 min read

Introduction

 

Hello everyone!

 

I’m really happy to welcome you to my Online Open MarTech lecture.

 

My name is Megi, I have taught and studied MarTech for many years already, and with this series of Online Open Lectures, I would like to share with you what I know so far.

 

This series of lectures will contain all the topics related to MarTech, from broad approaches to certain examples and cases.

 

These lectures are for those who consider MarTech to be the topic, field, or direction of their career development. Also, these videos are for those who already have marketing experience but want to see a broader horizon and more examples of the application of technologies in marketing. Those who generally wish to learn something new can also benefit from these recordings of Online Open Lectures.

 

I really hope that this initiative of mine will be useful for you and helpful because I would love to share with you everything I know and invite you to this wonderful journey of finding something new, something interesting. If you ask me, this field of MarTech is incredibly fascinating and useful, and I’m happy to be able to guide you through it.


MarTech became an important aspect of Social Media Marketing - today, we will discuss this fundamental aspect.

 


Introduction of me as a lecturer

 

Before we get to the lecture, I would like to introduce myself with this slide.



A screenshot from the video with a description of my Education and Experience
A screenshot from the video with a description of my Education and Experience

Full information about my Education and Experience is available here:



Social Media Marketing and MarTech

 

Social Media Marketing is a roadmap and a strategy

MarTech (Marketing Technologies) refer to the tools used.


Social Media Marketing – methods for advertising products, services, or brands using the internet, by attracting the interest of groups of people who discuss them, make suggestions about them, etc. online. [1]

 




Social Media Zones for Social Media Marketing

Social Media Zones are [2]:

  • Social Community for

    • Sharing

    • Socializing

    • Conversing

  • Social Publishing for

    • Editorial content

    • Commercial content

    • User-generated content

  • Social Entertainment for

    • Games

    • Music

    • Art

  • Social Commerce for

    • CRM / Services

    • Retailing / Sales

    • Human Resources



MarTech Applications in Social Media Marketing

In order to see examples of MarTech use in Social Media Marketing, let’s follow the AIDA model sequence:

  • Awareness – to increase awareness about any product or service, it is possible to place an ad on the social media platform like Instagram or Facebook

  • Interest – to follow through with the interested people, it is possible to collect leads on social media platforms

  • Desire / Decision – to encourage the desire, it is possible to use chatbots for instant communication

  • Action – at this stage, it is possible to employ personalized emails based on the inputs in the CRM systems


It is crucial to remember that Social Media Marketing doesn’t stop at the stage of Action – the stages of Analysis and Retention are equally important for successful development.


We will discuss other aspects in one of the future posts!


 

I hope it was useful! Do not hesitate to share this article with anyone you consider to be interested in this topic.

 

If you wish to learn more, you can follow the links:


Explore the MarTech field

Learn about MarTech: Attend my Open Online MarTech Lectures


Talk about MarTech: Participate in the “MarTalks” – my open speaking/discussion club


Practice for your MarTech communications: Complete my Free English Exercises for Marketers


Excel in your MarTech career


Learn about your MarTech career possibilities:


Explore the specificities of the developing MarTech field by going through my guide – The MarTech Guide

Ask me directly – register for a consultation with me to learn about the MarTech career trajectories, required skills and examples of the tasks


Improve your English for marketing purposes

  • Register for the Individual consultation or lessons based on your request (ex. presentation rehearsal, preparation for negotiations, MarTech terms and vocabulary enrichment)


  • Register to develop your individual learning programme for a chosen career path in MarTech





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Sources:

[1] Definition of Social Media Marketing from the Cambridge Business English Dictionary

[2] Social Media Marketing, Tracy L., Michael R. Solomon, SAGE Publications, 2015


 
 
 

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